With the digital generation progressively pushing forward, consumers became more meticulous with the brands they support. Today, most consumers opt to buy products from brands they are familiar with

So you’ve decided to establish an online presence by creating a business page on social media. After much deliberation on which platforms to use

A business exists for as long as there is an exchange of goods and services. At the same time, running a business doesn’t stop at that. You need to define the purpose of your business.

For today’s social-savvy generation, the only way to keep pace with the steadily evolving space is to engage directly with your prospective customers.

The drastic domination of the digital era on the norms retail framework has significantly heightened the power of word-of-mouth to a whole new level.